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Avoid these SEO Mistakes! [INFOGRAPHIC]
Need a crash course on Search Engine Optimization? While this infographic from Fertile Frog won’t teach you everything, it’s a great starting place to analyze what you may be doing wrong. Google is...
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Google’s Customer Match Lets You Target Existing Customers via AdWords
Online advertisers will soon be able to target existing customers via Google’s wide range of services. Customer Match, which was announced last week, is designed to let businesses use a list of email...
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Study Shows Marketers Having Difficulty Reaching Target Audiences Properly
A recent study by Curalate reveals that, as a whole, marketers are failing when it comes to generating the right creatives for each channel. While 86% of marketers agree that the type of channel...
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Selling Online? Each Product Needs 5 Different Descriptions
For online stores, product descriptions are key to bringing in traffic and closing sales. To reach the broadest audience and increase incoming traffic and conversions, you need to present your products...
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How Facebook’s New Reaction Buttons Will Help with Marketing
Facebook has rolled out reaction buttons for posts. These emoji-style buttons allow users to do more than like what you post. They can love it. They can laugh at what you said, and express amazement,...
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Facebook’s Reactions Already Showing Engagement Rate Boosts
After just a day, Facebook’s Reactions is taking the social world by storm. Whether users love it or hate it, they’re using it. And we’re already seeing boosts in post engagement as a result....
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Why the Chewbacca Mask Lady Video Has Over 140M Views
Candace Payne’s Facebook live video was viewed more than 141 million times in just five days. I, like so many others, watched Candace Payne’s modeling of a Chewbacca mask in laughing tears. Unlike so...
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13 Musts to Get More Opens, Clicks and Conversions from Email Marketing
Chances are, while you’re reading this, your inbox is overflowing with marketing emails for scores of different products and services. What makes you take the first desired action of opening the...
View ArticleLittle-known Holidays Can Boost Traffic and Sales (PeC)
August 10 is National Lazy Day. While that might not be something you celebrate, you can bet hashtags and memes about laziness will be shared across social media. “National days” — most of which give...
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ENCHANTMENT by Guy Kawasaki is a Must-Read
I spend at least half my work time learning—that is, expanding my knowledge and understanding of current trends. Most of my learning takes place online or in-person. When I received Guy Kawasaki’s...
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